GLOBAL PRODUCT MARKETINGProduct positioning, brand development, and go-to-market initiatives delivered across the Trinseo and Aristech Surfaces portfolio. Supporting global launches and customer engagement across architecture, design, and commercial interiors markets.
Overview
Scope spanned a broad mix of strategic and executional marketing initiatives across brands including AVONITE™, Altuglas™, Plexiglas®, and Aristech Surfaces. Projects ranged from new product launch strategy and campaign development through to creative asset production, sales enablement, event marketing, and digital experience development.
A strong focus was placed on translating technical material capabilities into commercially relevant narratives for architects, designers, fabricators, and specification audiences. This included supporting global product launches, developing customer-facing marketing assets, shaping brand storytelling, and aligning marketing activity with broader commercial growth objectives.
Bringing product stories to market
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From NPD to Global launch
PRODUCT LAUNCH
Led the product marketing and global launch strategy for AVONITE™ Riverine Collection. The work spanned launch positioning, messaging development, campaign assets, sales enablement, digital content, and market rollout activities, helping take the collection from new product development through to international commercial launch across architectural and interior design audiences. -
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The Look Book
ASSET DEVELOPMENT
The Global Look Book was a curated brand and design asset for AVONITE™ Solid Surface, showcasing colour palettes, material applications, and inspirational concepts. It was developed to support architects and designers in exploring product possibilities across commercial and interior environments -
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'The Library' curated stand design
EVENT ACTIVATION
The Library was a dynamic, curated stand design displayed at industry events like Design London, highlighting AVONITE® solid surface and other materials. It served as a sensory ‘narrative’ for architects and designers to explore product innovations.
