Strategic Marketing Experience Across B2B SaaS & Enterprise Technology

A blend of strategic, operational, and go-to-market expertise built across B2B SaaS and enterprise technology organisations. From positioning and market research to campaign execution and internal alignment, the focus is on creating commercially driven programs that support measurable growth.

  • Strategic go-to-market leadership focused on helping B2B and SaaS organisations position more clearly, target the right audiences, and drive measurable growth. From GTM strategy and ABM development to campaign execution and market positioning, I work across the full journey from planning through to pipeline impact.

  • Messaging and positioning built to sharpen market perception, differentiate complex products, and connect more effectively with target audiences. From value propositions and narrative development to campaign messaging and audience alignment, the focus is on creating clarity, consistency, and commercial impact across every touchpoint.

  • Internal enablement focused on aligning teams, improving operational clarity, and supporting more effective execution across marketing, product and sales. From process development and campaign planning to workshops, reporting frameworks, and cross-functional alignment, the focus is on building scalable ways of working that support growth.

  • Market research focused on uncovering commercial opportunities, understanding competitive landscapes, and identifying the audiences, trends, and market dynamics that shape effective growth strategies. From ICP development and segmentation to competitor analysis and TAM research, the focus is on turning insight into actionable direction.

  • Tracking and reporting designed to connect marketing activity to measurable business outcomes. From attribution and campaign performance to pipeline analysis and executive reporting, the focus is on creating clear visibility into what is driving engagement, conversion, and growth.

What Shapes My Approach

Commercially grounded strategy.

Marketing should support measurable business outcomes - not just visibility. The focus is always on positioning, pipeline impact, customer alignment, and long-term growth.

Creative thinking. Practical execution.

Creativity matters - but only when paired with strategic intent and operational delivery. The goal is always ideas that can translate into real-world impact.

Building alignment across teams.

The strongest outcomes come from close collaboration across teams. Much of my work sits at the intersection of marketing, product, sales, customer success, and industry expertise.

Bringing clarity to complexity.

Translating complex products, workflows, and technical concepts into messaging and strategies that are easier for customers, sales teams, and stakeholders to understand.